Badr Astiphan
As Vice President of Marketing and Strategy for the Electronics and Life Sciences business units at Spectris and Particle Measuring Systems, I’m passionate about connecting innovation with purpose. My role is to anticipate global trends, align our portfolio to emerging opportunities, and ensure we deliver solutions that make a real difference for our customers—and ultimately, for the world.
Over the past 18 years in the analytical tools industry, I’ve had the privilege of working across sales, leadership, product management, marketing, and corporate strategy in sectors like Life Sciences, Electronics, Energy & Chemical, Food, and Forensics. These experiences taught me that success isn’t just about technology—it’s about listening deeply to customers, understanding market dynamics, and building strategies that turn insight into impact.
At PMS, we embrace the responsibility of enabling industries whose work touches lives every day. That’s what excites me: knowing that what we do helps our customers achieve breakthroughs that matter. We have the talent, the strategy, and the ambition to lead with agility and foresight—and I’m proud to be part of that journey.