Interim report 2002
   
 

Our strategy is to focus on niche applications which have a direct impact on process performance for end-user customers

 
  Sustainable demand drivers
 


  Strong, defensible positions
 
Strong competitive positions
 
 
 
  • Number 1 or 2 for 80% of sales
  • Strong brands
  • Strong global access, mostly direct
  • Customer-centred structure and processes

Applications know-how
 
 
 
  • Applications and process expertise
  • Proprietary technology on standard platforms
  • High degree of repeat business

Real value to customers
 
 
  • Small capex, rapid payback to end users
  • Tailored applications

Diversity
 
 
 
  • Approximately 80% of sales to existing capacity
  • No market sector greater than 15% of sales, no customer greater than 1%
  • Good geographical balance

 

Next >>